We celebrated 501 Day in Sydney with an immersive journey through the history of 501 with live performances from Winston Surfshirt and Milan Ring in a converted warehouse studio in Alexandria. Upon arrival, guests explored a 501 Moments Exhibit. A visually impactful, mixed media, interactive experience–celebrating the presence of Levi’s 501 during some of the most culturally defining moments of the last 149 years. Starting in 1873 with pioneers in the American west to the 60s with the Summer of Love to the fall of the Berlin Wall in the 80s. Conveying the significance of those who made the 501 their own and showing the evolution of the product. The 90s moment featured a content creation opportunity for guests to create a “meta-selfie” with audiovisual equipment from the decade. Finally, a hidden 90s bedroom was designed to be discovered serendipitously as word spread through the event for guests to visit. The room was red lit with posters and various nostalgic props to create a playground for content creation. The space was a homage to the 501’s enduring impact on 90s style and our audience’s nostalgic love of the era.